Iceland confirms major new change to prices across 900 UK stores

Iceland confirms major new change to prices across 900 UK storesIceland has announced a slash in the price of more than 200 products in its stores. It includes attractive deals for just £1. Share Article Share Article Facebook X LinkedIn Reddit Bluesky Email Copy Link Link copied Bookmark Add us as preferred source Comments By Brian Dillon, Audience Writer 12:51, Wed, Jun 3, 2026 Updated: 12:58, Wed, Jun 3, 2026 Iceland has slashed prices and introduced new deals (Image: Getty)Iceland has confirmed a change in the pricing in its UK stores. The British frozen food retailer has revealed that more than 900 items have been cut in price, with some deals available for just £1. The supermarket announced its 'Frozen Pledge' this week as cash-strapped Brits are increasingly on the lookout for cheaper groceries amid the cost-of-living crisis. The price cuts have arrived in both Iceland Foods and The Food Warehouse stores across the UK. window.scriptsToLoad.push({url:'https://live.primis.tech/live/liveView.php?s=118222&vp_content=plembed3a6btjknzwqh&cbuster=%%CACHEBUSTER%%&playerApiId=v118222',triggeredBy:'tcfLoaded',delay:1500,containerId:'ovp-primis',title:"Primis player",beforeLoad:()=>{window.top.addEventListener('primisPlayerInit',e=>{try{if(e.detail&&e.detail.playerApiId==="v118222"){if(window.document.getElementsByClassName('jwplayer')[0]){e.detail.float('disable')}}}catch(e){}})},}) The supermarket revealed that more than two-thirds (69%) of Brits say they are worried about rising food prices, with four in 10 (40%) admitting they have skipped meals to save money on food shopping. It says that its stores are "packed with discounts, deals and money-saving promises" following the findings in the research. More than 200 frozen items have been reduced or included in special offers, making this one of Iceland's most substantial customer savings initiatives to date. Article continues below ADVERTISEMENT Get the day's biggest headlines in UK and World news and more Subscr...