How e.l.f. Beauty Achieved 20% Quarterly Growth For The Past Seven Years

BusinessRetailHow e.l.f. Beauty Achieved 20% Quarterly Growth For The Past Seven YearsByClara Ludmir,Contributor.Forbes contributors publish independent expert analyses and insights. Clara covers consumer brands shaping tomorrow's retail landscape.Follow AuthorMay 21, 2026, 10:35am EDTMay 21, 2026, 10:36am EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.Tarang Amin, Chairman/CEO, E.l.f. Beauty speaks onstage during The Business of Beauty Global Forum 2025.Getty Images for The Business of FashionDuring e.l.f. Beauty’s fiscal 2026 earnings call, its chairman and CEO Tarang Amin highlighted several strong performance indicators, but one remarkable figure stood out: the group has averaged 20% of net sales growth per quarter for the past seven years. That’s 29 quarters of consecutive double-digit growth. That makes e.l.f. one of just six public consumer goods companies to enjoy such continuous growth.The company is showing little sign of slowing down. During the call, Amin announced: “All five of our brands grew this year, with Rhode and Naturium delivering particularly strong results and reinforcing the power of our expanding brand portfolio. The whitespace opportunity in front of us across brands, categories, and geographies gives us great confidence in the runway ahead.” So, what is e.l.f Beauty doing so well?A Strong Portfolio Led By Innovation And Disruptive MarketingThe group now boasts a diversified portfolio of strong-performing brands. E.l.f cosmetics achieved +25% in net sales for fiscal year 2026, reaching $1.8 billion in global retail sales while growing market share. E.l.f skin grew its sales to $200 million and is the 11th-largest mass skincare brand in the U.S. according to Nielsen data shared by the group. Naturium, the biocompatible skincare brand acquired three years ago, reached $250 million in global retail sales and is one of the fastest-growing skincare brands in the U.S....