Furniture store to lose millions if UConn teams reach title games: ‘We’re hoping that it’ll happen’

More than 40 years ago, when Eliot Tatelman was delivering furniture in the lone truck for his father’s single store in Waltham, Massachusetts, he never expected the venture would lead to him sitting next to David Ortiz and Manny Ramirez on a Boston Red Sox championship float in 2007, looking out and seeing signs reading “thanks for the free furniture.”But he knew he didn’t want to be traditional.Advertisement