Ferrari Shares Steady After EV Styling Spat And Prospects Appear Rosy

InnovationTransportationFerrari Shares Steady After EV Styling Spat And Prospects Appear RosyByNeil Winton,Senior Contributor.Forbes contributors publish independent expert analyses and insights. U.K.-based Neil Winton covers the European Auto industry.Follow AuthorJun 02, 2026, 12:37pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.Ferrari LuceFerrariFerrari shares have stabilized after its first electric vehicle’s surprising styling spooked investors. Analysts are mostly positive about the impact the Luce will have on the Italian supercar maker’s ability to make profits typical of a luxury goods manufacturer, rather than the typical metal- bashing automakers’ struggle to stay in the black.The launch was also seen as an important pointer to how luxury performance brands like Lamborghini and Aston Martin handle the transition to EVs.When new Ferraris are unveiled, the descriptions usually run along the lines of how irresistible, sexy and drop-dead gorgeous the machine is. The Luce ran up against all these precedents with its smooth, understated looks, prompting a more than an 8% dive in the price of the shares and cries of anguish from traditionalists. Former Ferrari chair Luca di Montezemolo said Ferrari risks destroying a legend, but at least the Chinese won’t copy it. “I hope they at least remove the prancing horse (logo) from that car,” he said. Italian Transport Minister Matteo Salvini said the Luce was “anything but a Prancing Horse car”. One critic said the Luce looked more like a mass-market Nissan Leaf, maybe the nicest thing ever said about the car which started the move towards mainstream EVs.The Financial Times Lex column said the negativity around the new Luce was overdone.Limited downside“Pundits may be right or wrong about the commercial appeal of the Luce. But investors’ reaction was miles off track. Ferrari’s valuation, which has come back to earth with a bump over the past y...