Ferrari is using IBM’s AI to create F1 superfans
•Two years ago, IBM realized there was one glaring omission in its roster of sports partnerships: Formula One.
•Formula One has become one of the world’s most popular sports, especially in the U.S., where Netflix’s “Drive to Survive” documented the working lives of F1 drivers and turned them into mainstream cel...
•The tech-centric sport has also become a hot ticket for tech companies like AWS, Oracle, and Anthropic, which partner with teams for sponsorship visibility and to provide data analytics and AI tools t...
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