Exclusive: GoodRx Launches Companion Subscription As Insurance Add-On

InnovationHealthcareExclusive: GoodRx Launches Companion Subscription As Insurance Add-OnByAnjalee Khemlani,Contributor.Forbes contributors publish independent expert analyses and insights. Anjalee Khemlani is an award-winning business and health journalist.Follow AuthorMay 27, 2026, 09:00am EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more. CANADA - 2025/03/06: In this photo illustration, the GoodRx Holdings logo is seen displayed on a smartphone screen. (Photo Illustration by Thomas Fuller/SOPA Images/LightRocket via Getty Images)SOPA Images/LightRocket via Getty ImagesGoodRx launched a new subscription Wednesday for individuals who lack health insurance or are unable to afford their out-of-pocket costs, amid a tumultuous time in the U.S. healthcare ecosystem. For $14.99 per month, patients can access the bundled services, through the new GoodRx Companion, to get access to 200 free or reduced cost generic medications, as well as discounts on telehealth visits, dental care, vision care and labs and diagnostics with market-leading partners.The services are part of a rented network – where a company can pay for access to existing provider relationships rather than build from scratch – and will focus on areas of high volume utilization, according to GoodRx president of Rx Marketplace Aaron Crittenden. That means that the pre-existing network of service providers help boost access to health services that most people use regularly or need regularly, but tend to avoid due to the hit from out-of-pocket costs.Recent polls show that increasing costs are impacting patients’ ability to afford care – and they perceive the health industry as putting profits before the patients’ best interest.MORE FOR YOUThe new Companion product builds on GoodRx’s existing telehealth platform, which addresses common health issues and links the virtual visits to prescriptions written for any pharmacy, and offers patients the...