Dragons' Den star is set to sell Vitabiotics multivitamin firm backed by Tess Daly and Davina McCall for £900million

By WILL HALLOWELL, NEWS REPORTER Published: 18:45, 30 May 2026 | Updated: 18:57, 30 May 2026 Dragons' Den star Tej Lalvani is set to sell Vitabiotics, backed by Tess Daly and Davina McCall, for £900million.  Private investment firm Bain Capital will buy the multivitamin company for £900million, agreeing the sale this week, sources in the City have said.  Mr Lalvani, 51, took over Vitabiotics as chief executive in 2015.  The company was founded by his father Kartar Lalvani more than 50 years ago.  The businessman became a household name after starring as one of the investors on the hit BBC Two show Dragons' Den from 2017 to 2021.  Tej Lalvani's most notable investments include health brand Hanna Sillitoe, organic superfoods firm Rheal and head lice treatments company NitNot. Vitabiotics is backed by several high profile celebrities including Strictly Come Dancing host Tess Daly, supermodel David Gandy and television presenter Davina McCall.  Sources have said Bain Capital is in the final stages of purchasing the multi-million-pound company, with a deal expected to be agreed in the coming days.  Dragons Den investor Tej Lalvani, 51, (pictured) took over Vitabiotics as chief executive in 2015 Pictured: Strictly Come Dancing host Tess Daly poses next to a billboard displaying an advert of her endorsing a Vitabiotics product  However sources with knowledge of the negotiations have told The Times that talks between the two parties are delicate, adding that there is a possibility the sale could not be agreed.  The Lalvani family are worth £525million and are placed at number 255 on The Sunday Times' Rich List.  Since Tej Lalvani took over as CEO 11 years ago, the company - whose brands include Wellwoman, Perfectil and Pregnacare - is claimed to have grown from £101million to £195.6million.  In April, Vitabiotics entered exclusive negotiations with Bain Capital after Houlihan Lokey whittled potential buyers down to the private investment firm and Blackstone, which claims to be the world's largest alternative asset manager.  Tej Lalvani joined his father's company over 20 years ago 'working his way up through the ranks' after beginning his career there driving forklifts in the warehouse. He studied pharmaceutical science in London, Germany and India and did stints across the company's various departments to learn the ins and outs of its operations.  It is claimed that Vitabiotics is 'now the UK's No.1 vitamin company'. Over the past decade, the Dragon has overseen the company's expansion.  It now sells products in over 100 countries. The multivitamin firm turns over £300million annually.  Bain Capital declined to comment. Vitabiotics were approached for further comment.   No comments have so far been submitted. Why not be the first to send us your thoughts, or debate this issue live on our message boards. By posting your comment you agree to our house rules. Do you want to automatically post your MailOnline comments to your Facebook Timeline? Your comment will be posted to MailOnline as usual. Do you want to automatically post your MailOnline comments to your Facebook Timeline? Your comment will be posted to MailOnline as usual We will automatically post your comment and a link to the news story to your Facebook timeline at the same time it is posted on MailOnline. To do this we will link your MailOnline account with your Facebook account. We’ll ask you to confirm this for your first post to Facebook. You can choose on each post whether you would like it to be posted to Facebook. Your details from Facebook will be used to provide you with tailored content, marketing and ads in line with our Privacy Policy.