Disney Seeks $10 Million for Super Bowl Commercials, But Advertisers Push Back (EXCLUSIVE)
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Disney’s run to its first Super Bowl touchdown in 20 years is in danger of being stymied by some serious defense. The company has told advertisers it believes they should pay $10 million for a 30-second ad in the company’s 2027 telecast of Super Bowl LXI, according to four people with knowledge of recent negotiations, […]
