Creators Have A Love-Hate Relationship With AI

InnovationCreator EconomyCreators Have A Love-Hate Relationship With AIByKristen Bousquet,Contributor.Forbes contributors publish independent expert analyses and insights. Kristen Bousquet is an influencer and creator monetization coach.Follow AuthorMay 28, 2026, 01:30pm EDTMay 28, 2026, 01:30pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.SummaryArtificial intelligence is now deeply embedded in the creator economy, with 94% of creators utilizing AI and 75% planning to increase its use. Creators primarily employ AI for administrative tasks like contracts and captions (46%), idea generation (44%), and some even for full content creation (30%). While AI serves as a valuable "business partner" for mundane work, creators are vigilant in safeguarding their unique voice, critical thinking, and core creative processes. Concerns persist regarding authorship, unauthorized data use, and AI replicating their style. Ethical and environmental impacts are also noted, with many refusing to let AI replace their critical thinking. Ultimately, creators use AI to streamline non-personal tasks, enabling them to prioritize distinct creative contributions.Show More It’s impossible to scroll through Instagram, Threads, to TikTok for more than a couple minutes without landing on a post from a creator who is sharing their favorite ChatGPT prompts or announcing that Claude Cowork is their newest team member. Artificial intelligence has quickly moved from a buzzword to part of many people’s daily workflow, even for creators who job is to, well, create.According to Epidemic Sound’s “The Future of the Creator Economy Report 2026,” which surveyed 3,000 creators across the US and UK, 94% of are already using AI in some way. Nearly three-quarters of them expect to increase that usage over the next year.The creators who are using it are utilizing it’s accessibility in many ways too from the 46% of creators who ar...