Contemplating Adidas' $500 'super-shoe' underfoot of the sub-2-hour marathon

Welcome back to MoneyCall, The Athletic’s weekly sports business cheat sheet.Name-dropped today: Sebastian Sawe, Tigst Assefa, Brendan Sorsby, Allyson Felix, Diego Pavia, Zohran Mamdani, Hannah Vanbiber, Eric DeCosta, Steve Cohen and more. Let’s go:Driving the ConversationIt’s gotta be the shoes? Well …In a mega sports year that was supposed to be dominated by the Olympics in Italy and World Cup in North America, the clubhouse leader for 2026’s most astonishing sports result just happened on a spring Sunday in London.Advertisement