Colostrum Has Been Taking Over Social Media—But What Does The Science Say?

InnovationHealthcareColostrum Has Been Taking Over Social Media—But What Does The Science Say?ByOmer Awan,Senior Contributor.Forbes contributors publish independent expert analyses and insights. Dr. Omer Awan is a practicing physician who covers public health.Follow AuthorJun 06, 2026, 02:16pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.Lindsey Hodgson checking up on the new calves kept in different pens depending age. Wearing collars to trigger automatic feeding machines which mix milk with powdered milk to order for each individual, and tags on their ears for identification, they are very closely monitored. She delivers colostrum from the new mothers directly to the new born calves. This ensures a solid foundation and builds up their natural defences. Here she is teaching a day old calf to suckle for the first time. Wildon Grange Dairy Farm, Coxwold, North Yorkshire, UK. Owned and run by the Banks family, dairy farming here is a scientific business. From the breeding, nutrition and health of their closed stock of Holstein Friesian cows, through to the end product, the team here work tirelessly, to ensure content and healthy animals, and excellent quality milk. (photo by Mike Kemp/In Pictures via Getty Images Images)In Pictures via Getty ImagesColostrum has become on the of the most popular supplements touted by countless social media and fitness influencers on TikTok as well as a number of other platforms like YouTube. These influencers claim colostrum can decrease inflammation, improve gut health, decrease one’s risk of infections and promote healthier hair, skin and nails. Despite experiencing explosive growth in the wellness industry, the scientific evidence tells a more nuanced story. Here’s what to know about colostrum.What Is Colostrum?Colostrum is a nutrient-rich fluid produced by mammals after giving birth, before regular milk production begins. Often called “liquid gold”, it con...