Chinese car giant targets European comeback with new factory and models

LifestyleMotoringChinese car giant targets European comeback with new factory and modelsThe firm was one of the first Chinese car companies to launch in EuropeQiaoyi Li & Nick CareyTuesday 21 April 2026 10:13 BSTBookmarkCommentsGo to commentsBookmark popoverRemoved from bookmarksClose popover{"translations":{"comments":"Go to comments","share":"Share","copyLink":"Copy link","bookmark":"Bookmark","removeBookmark":"Remove bookmark"},"showComments":true,"showBookmark":true,"articleId":"b2961683","articleMeta":{"url":"https://www.independent.co.uk/life-style/motoring/china-great-wall-motor-cars-europe-b2961683.html","title":"Chinese car giant plots European comeback after lacklustre launch"}}CloseChinese carmaker sees 1st EV roll off line in ThailandGet our weekly Drive Smart newsletter for motoring news, reviews and advice from EV editor Steve FowlerGet motoring news, reviews and advice from EV editor Steve FowlerGet our EV editor’s weekly Drive Smart newsletterEmail*SIGN UPI would like to be emailed about offers, events and updates from The Independent. Read our Privacy notice{"className":"sc-1ge0fwe-0","newsletterData":{"regSourceNewsletter":"IND_Drive_Smart_Newsletter","regTitle":"Drive Smart","subscriptionGroup":"drive_smart","subscriptionGroupId":"7786fd4e-e878-442d-a784-c9c8e286cc8c","pathPrefix":["/life-style/motoring","/cars/electric-vehicles"],"associatedAuthors":["Steve Fowler"],"title":"Get our weekly Drive Smart newsletter for motoring news, reviews and advice from EV editor Steve Fowler","mobileTitle":"Get our EV editor’s weekly Drive Smart newsletter","lengthenedMobileTitle":"Get motoring news, reviews and advice from EV editor Steve Fowler","imageSrc":"https://static.independent.co.uk/static-assets/images/newsletters/DriveSmart1_1.png","newsletterKey":"receiveDriveSmart","regSourceSection":"Motoring","regSourceMethod":"NSCs"}}Chinese automotive giant Great Wall Motor (GWM) has unveiled an ambitious strategy to launch at least 10 new models in Europe over...