BTS OREO Drop Limited-Edition Cookie Dedicated To Korea, ARMY Fans

BusinessHollywood & EntertainmentBTS OREO Drop Limited-Edition Cookie Dedicated To Korea, ARMY FansByJeff Benjamin,Senior Contributor.Forbes contributors publish independent expert analyses and insights. Jeff Benjamin is a New York-based writer covering global pop music.Follow AuthorMay 26, 2026, 10:01am EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.BTS OREOPress Photo Courtesy of OREOAmerica’s favorite cookie meets Korea as Oreo and BTS collaborate for a limited-edition flavor inspired by the group’s home country.In BTS’ first-ever global snack partnership set to hit more than 80 global markets, members RM, Jin, Suga, J-Hope, Jimin, V and Jung Kook designed the “OREO & BTS Cookies” to feature a hotteok-inspired, brown sugar–pancake flavor. In a first in Oreo history, the cookies will boast purple wafers to honor BTS’ signature color with 13 different embossment designs. According to a press release, BTS designed each of the unique cookie embossments in honor of their upcoming 13th anniversary this June.“In Korea, there’s a national snack called hotteok,” Jin explained in a series of members quotes provided by Oreo. “We wanted to share with everyone the kinds of dessert flavors Koreans enjoy.” J-hope added that the cookie genuinely delivers the classic street food known throughout Korea: “It really has that flavor, so it’s fascinating.”The exterior of the cookie is equally considered The purple wafers will specifically honor the bond with fans, known as ARMY. The cookies also feature 13 unique embossments designed by BTS themselves to mark the group’s 13th anniversary, including individual member names, a BTS light stick, and three cookies that together form a hidden message fans can only decode by collecting the full set.Check out the BTS OREO commercial below as well as new images from the campaign out now.BTS OREOPress Photo Courtesy of OREOMORE FOR YOUEditorial StandardsReprints...