BTS Concerts And ‘THE CITY’ Project Generated An Estimated $340 Million For Las Vegas

BusinessHollywood & EntertainmentBTS Concerts And ‘THE CITY’ Project Generated An Estimated $340 Million For Las VegasByLaura Sirikul,Contributor.Forbes contributors publish independent expert analyses and insights. Laura Sirikul is a L.A.-based reporter covering film/TV and music.Follow AuthorJun 12, 2026, 09:00am EDTBTS THE CITY ARIRANG Las Vegas takeoverBIGHIT MUSIC / HYBEBTS concluded their sold-out Las Vegas shows last month at Allegiant Stadium, with an estimated 260,000 in attendance over four days. Fans lined up for hours to get exclusive merchandise, attend special pop-ups, take photos, and more to celebrate the global superstars.In addition to their concerts, the superstars teamed up with the City of Las Vegas to become HYBE’s Official Global City Partner Outside Korea for their grand return of BTS THE CITY ARIRANG Las Vegas project. The BTS THE CITY ARIRANG events began on May 21 and ended on May 31 to a resounding success. While the Las Vegas Convention and Visitors Authority, the official destination marketing organization of Southern Nevada, couldn’t provide the official visitation numbers just yet, they did provide a rough estimate of the economic impact.Based on several assumptions and ticket counts from Allegiant Stadium (245K for the four combined concerts), the LVCVA research team estimated that the BTS ARIRANG concerts (along with THE CITY ARIRANG events) collectively generated more than $340 million USD in economic impact. The team says they’ll have the official numbers by the end of the month.BTS WORLD TOUR ARIRANG Day 2 in Las VegasBIGHIT MUSIC The group previously collaborated with Las Vegas during their 2022 PERMISSION TO DANCE ON STAGE - Las Vegas concerts, taking over the city, nicknamed “Borahegas,” as a mashup of BTS’s endearing love term, “Borahae” (“I purpe you”). Those concerts and the collaboration with THE CITY Las Vegas generated an estimated $160-200 million in economic impact in 2022.MORE FOR YOUNow, four years later, BTS’s r...