As Affordability Grips U.S., Health Groups Launch ‘One Nation, Overcharged’ Campaign

InnovationHealthcareHealth Groups Launch ‘One Nation, Overcharged’ Campaign As Affordability Grips U.S.ByBruce Japsen,Senior Contributor.Forbes contributors publish independent expert analyses and insights. Bruce Japsen writes about healthcare business and policy.Follow AuthorMay 27, 2026, 12:23pm EDTMay 27, 2026, 12:23pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.Funded by the Robert Wood Johnson Foundation, a “multi-million-dollar” campaigned called “One Nation, Overcharged” will begin this summer to highlight what the groups involved called America’s “longstanding frustrations with unaffordable, inequitable healthcare in national and local conversations that demand a healthcare system that puts people over profits.”gettyAs medical inflation continues to rise, the Robert Wood Johnson Foundation and a parade of health, medical and community groups are launching a national campaign to ‘amplify the voices and experiences of people affected by high healthcare costs.”Funded by RWJF, the “multi-million-dollar” effort called “One Nation, Overcharged” will begin this summer to highlight what the groups involved called America’s “longstanding frustrations with unaffordable, inequitable healthcare in national and local conversations that demand a healthcare system that puts people over profits.”Just last week, the 2026 Milliman Medical Index report showed the annual cost of insuring a family of four eclipsed $35,000, rising 7.2% between 2025 and 2026. Of that, Milliman estimates the family’s “expected employee contribution plus out-of-pocket costs” is 58% of the total, or about $15,000. Meanwhile, rising healthcare costs are expected to figure prominently during this year’s midterm Congressional and state elections. “When people in America are forced to choose between buying groceries or seeing their doctor, it’s a problem that requires action,” said Avenel Joseph, vice president for policy at th...