ARIH To Host Activations During BTS's Las Vegas Concert Week

BusinessHollywood & EntertainmentARIH To Host Activations During BTS's Las Vegas Concert WeekByLaura Sirikul, Contributor. Forbes contributors publish independent expert analyses and insights. Laura Sirikul is a L.A.-based reporter covering film/TV and music.Follow AuthorMay 18, 2026, 06:45pm EDTMay 18, 2026, 06:49pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.BTS x ARIHBIGHIT MUSIC EXCLUSIVE – In honor of BTS’s Las Vegas takeover this week, BTS’s food-and-beverage collaborator, ARIH, is hosting its own events to celebrate with fans (a.k.a. ARMY). The brand will hold its own pop-up activations at several locations, including the live concert venue at Allegiant Stadium, The Forum Shops at Caesars Palace, ARIH Walmart Airstream pop-up, and select Walmart locations. Owned by food companies Paldo and HY (formerly Korea Yakult), the creators of ARIH were inspired by BTS and its latest album, ARIRANG, which showcased Korea's pride in its identity and culture. So they worked closely with BTS members – RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook – to develop the products that “blend the spirit of positivity and creativity behind their music with refined Korean flavor to innovate modern wellness.” It resulted in restaurant-inspired, soupless noodles with a modern fettuccine-style texture (Black Pepper Tteokbokki, Gochujang Butter, K-Super Spicy Seaweed, Vongole, Soy Sauce Butter, Spicy Seaweed, and Truffle Bulgogi); Postbiotic Energy Drinks (100mg Caffeine, 0g of sugar) in multiple flavors, including Blush Berry, Cherry Nova, Jolly Strawberry, Tropical Wave, Lemon Crest, Orange Hour, and Peachy Sunshine; and, gut health-friendly Dual Biotic Soda (3g of prebiotic fiber) in flavors: Apple Flare, Berry Bliss, Clear Lemon, Red Ruby Galore, Peach Mango Horizon, Pineapple Drift, and Positive Orange. There will be interactive games, social-first installations, and tastings of the brand’s noodles, postbiotic energy drinks, and dual-biotic sodas. Fans may also collect limited-edition items and connect with ARIH across these destinations during the concert week. For those following along on ARIH’s social media, Las Vegas will receive its own exclusive ARIH collectible city-based keychains. During the concert dates, there will be an ARIH Concert booth at Allegiant Stadium on May 23, 24, 27, and 28 from 10 am to 7 pm, featuring photo opportunities, interactive games inspired by Korean culture, and exclusive ARIH-branded merchandise. MORE FOR YOUFor those who plan on staying the week, there will be pop-ups from May 23 to May 28 at The Forum Shops at Caesars Palace (10 am - 7 pm), Walmart Airstream at the Walmart Supercenter on Blue Diamond Rd (2 pm - 7 pm), and at select Walmarts (7 in Las Vegas, 2 in Henderson, hours vary on location). BTS X ARIHARIHWhere are the locations?BTS ARIH Concert Booth – Allegiant Stadium Dates: May 23 to May 28 | 10 a.m. to 7 p.m. As one of the main touchpoints during concert week, the Allegiant Stadium BTS ARIH Concert Booth gives attendees a chance to interact with ARIH before the show, learn more about the brand’s product lineup, and take home limited-edition collectibles created for the Las Vegas activation. ARIH Zone – The Forum Shops at Caesars Palace May 23 to May 28 | 10 a.m. to 7 p.m. The ARIH Zone at The Forum Shops at Caesars Palace is a completely free visual destination and discovery hub for visitors, designed as an immersive introduction to ARIH. There will be product-inspired installations, photo opportunities, a discovery wall, and branded moments for social sharing. Fans can also take part in the “Find ARIH” experience, in which they receive maps to locate ARIH ambassadors dressed in traditional Korean attire. Those who successfully find the ARIH ambassadors can receive chilled ARIH product samples. ARIH Walmart Airstream – Walmart Supercenter 6973 Blue Diamond Rd. | May 23 to May 28 | 2 p.m. to 7 p.m. The ARIH Walmart Airstream will host a premium outdoor brand experience at the Walmart Supercenter on Blue Diamond Road, providing fans the opportunity to taste ARIH products and take photos in the curated space. Fans can also participate in exclusive merchandise and gaming moments. The ARIH Walmart Airstream will bring a premium outdoor brand experience to the Walmart Supercenter on Blue Diamond Road. Going beyond a traditional sampling event, the Airstream activation will give fans and local shoppers the chance to taste ARIH products, take photos in a visually curated space, and participate in exclusive merchandise and gaming moments. Walmart Pop-Ups – Las Vegas and Henderson Walmart Locations Dates: May 23 to May 28 | Hours vary by location Las Vegas Locations: 7200 Arroyo Crossing Pkwy3615 S Rainbow Blvd5200 S Fort Apache Rd2310 E Serene Ave3041 N Rainbow Blvd6464 N Decatur Blvd8060 W Tropical PkwyHenderson Locations: 300 E Lake Mead Pkwy540 Marks StARIH products are sold at Walmart, but only a select few will have in-store pop-up experiences designed to introduce visitors to the brand from May 23 to May 28. Shoppers can enjoy ARIH product tastings, photo opportunities, and potential merchandise giveaways. ARIH is available in the U.S. at Walmart or on its official website. ARIH will be updating its socials on the events in Vegas, including any changes and updates. Alongside ARIH’s activations, BTS is doing a full takeover of Las Vegas with their THE CITY events. Check out the full guide here. Editorial StandardsReprints & PermissionsLOADING VIDEO PLAYER...FORBES’ FEATURED Video