Apple’s Siri revamp could include auto-deleting chats

Privacy will be a major theme when Apple unveils a new version of Siri at the Worldwide Developers Conference in June, according to Bloomberg’s Mark Gurman. The Siri relaunch is widely seen as Apple’s big chance to reestablish its relevance in artificial intelligence. As part of that effort, company executives will argue that they’re taking a more privacy-friendly approach than most other AI companies, Gurman said. Apple will reportedly launch the first standalone Siri app, powered by Google Gemini and offering users a chatbot experience reminiscent of ChatGPT.  But compared to those other chatbots, the app is supposed to have more limitations on how long user information can be used and stored. For example, Gurman said Siri could include a feature similar to the Messages app, allowing users to automatically delete conversations after 30 days or one year — or to keep them indefinitely. Gurman also suggested that Apple might be emphasizing privacy as a way to excuse Siri’s shortcomings compared to competing products — and that this emphasis might obscure the fact that Google is handling some the security. StrictlyVC Athens is up next. Hear unfiltered insights straight from Europe’s tech leaders and connect with the people shaping what’s ahead. Lock in your spot before it’s gone. Newsletters See More Subscribe for the industry’s biggest tech news Every weekday and Sunday, you can get the best of TechCrunch’s coverage. TechCrunch Mobility is your destination for transportation news and insight. Startups are the core of TechCrunch, so get our best coverage delivered weekly. Provides movers and shakers with the info they need to start their day. By submitting your email, you agree to our Terms and Privacy Notice. Apple’s Siri revamp could include auto-deleting chats Anthony Ha 22 seconds ago AI Why trust is a big question at the Elon Musk-OpenAI trial Anthony Ha 29 minutes ago AI If you’re giving a commencement speech in 2026, maybe don’t mention AI Anthony Ha 4 hours ago X LinkedIn Facebook Instagram youTube Mastodon Threads Bluesky TechCrunchStaffContact UsAdvertiseCrunchboard JobsSite Map Terms of ServicePrivacy PolicyRSS Terms of UseCode of Conduct AnthropicSAPSamsungMarc LoreTechCrunch DisruptTech LayoffsChatGPT © 2026 TechCrunch Media LLC.