Apple’s Fitness Experts: Why Apple Watch Is The Impeccable London Marathon Companion

InnovationConsumer TechApple’s Fitness Experts: Why Apple Watch Is The Impeccable London Marathon CompanionByDavid Phelan,Senior Contributor.Forbes contributors publish independent expert analyses and insights. I write about lifestyle techFollow AuthorApr 22, 2026, 05:30am EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.Apple Watch Ultra 3AppleThe TCS London Marathon is almost here, taking place this Sunday, April 26, 2026. Apple is an official partner for the first time. I sat down with a series of Apple executives about why now is the right time for the partnership, why it matters and how Apple products fit in. I also got some key tips for those in the last stages of preparing to take part. ForbesApple Announces Events In Run-Up To TCS London MarathonBy David PhelanThe comments came from Julz Arney, Senior Director of Fitness Technologies and Fitness+, Eric Jue, Director Apple Watch Product Marketing, Apple Fitness+ trainer and global run community figure Cory Wharton-Malcolm and Dr Sumbul Desai, Apple’s vice president of Health and Fitness.The London Marathon: A Global Record For Running“Runners have loved Apple Watch from the very beginning, and we're super-excited to be alongside runners right now, meeting the moment with London when running is experiencing a global boom,” Julz Arney said. “People are lacing up who never would have called themselves runners, and marathons are aspirational in a way nothing else is. That's exactly why we're partnering with the London Marathon. It's the most in-demand race on the planet. It's inclusive, it's full of community, it's buzzing with energy, and no matter what kind of runner you are, London is high on everyone's list.”There were 1.1 million applications to take part in the latest London Marathon, a world record, which may have contributed to Apple thinking now is the right time to get involved. “You simply c...