Apple turns to hardware veteran John Ternus as CEO to succeed Cook
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InternationalScience & TechnologyApple turns to hardware veteran John Ternus as CEO to succeed CookBy Reuters -Apr 21, 2026Apple on Monday named longtime hardware boss John Ternus as its next CEO, turning to another insider to steer the iPhone maker after Tim Cook as it navigates a world radically altered by artificial intelligence, a technology it has lagged on. Cook, a supply-chain genius who boosted Apple’s market value by $3.6 trillion in his 15 years at the helm, will stay on as executive chairman when Ternus takes over on September 1, Apple said in a statement. Ternus, who joined Apple in 2001, has played a central role in reviving products such as the Mac, which has gained market share against PCs. Though he has kept a low public profile, he has been deeply involved in shaping Apple’s biggest products such as iPads and AirPods. The transition comes at a crucial time for Apple. After years on top of the most-valuable company scoreboard, Apple has lost its crown to AI chipmaker Nvidia (NVDA.O), opens new tab, as investors have fretted over its lack of innovation in the technology that is changing how people work, create and get information. Integrating AI into the iPhone – the most successful consumer product in history – may be Ternus’ hardest challenge. In January, Apple struck a deal with longtime rival in smartphones, Alphabet’s (GOOGL.O), opens new tab Google, to use Google’s Gemini in an effort to improve its Siri virtual assistant. Despite introducing a form of AI to the public imagination in 2011 with Siri, Apple has not yet scored a hardware or software product hit centered on new AI technologies, while emerging rivals such as OpenAI’s ChatGPT have attracted hundreds of millions of users. In particular, Siri has not yet become an “agent” – the term that AI firms use for systems that carry out complex tasks like a human assistant. “I expect his biggest challenge and efforts will be focused on getting a better AI story and offering together th...
