Apple Blasts Android And Chrome In New Ad Campaign On iPhone Privacy

InnovationConsumer TechApple Blasts Android And Chrome In New Ad Campaign On iPhone PrivacyByDavid Phelan,Senior Contributor.Forbes contributors publish independent expert analyses and insights. I write about lifestyle techFollow AuthorJun 04, 2026, 04:00am EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.SummaryApple's new ad campaign for its Safari browser dramatically highlights privacy concerns with rival platforms. The ad features "chrome-clad" figures representing online data trackers, depicted clinging to users of non-Apple devices and browsers, symbolizing constant surveillance. Apple asserts Safari offers superior protection, blocking third-party cookies, hiding IP addresses, and preventing fingerprinting, unlike competitors like Chrome, which it claims allows tracking even in Incognito mode. The campaign aims to showcase Safari's state-of-the-art privacy features, where tapping Safari on an iPhone makes these trackers disappear. This visually striking ad encourages users to rethink their online privacy and consider Safari for a safer browsing experience.Show More Apple's latest Safari ad campaignAppleApple’s latest ad campaign is about the Safari browser found on iPhone, iPad and Mac. It’s an entertaining watch but unsparing in its criticism of rival browsers and operating systems, claiming that Safari is fast and private while data companies can track you when you browse on Chrome, for instance. The Online Tracker WarningHere’s how the ad pans out: a guy in a library has a person in a silver jumpsuit sitting on his shoulders, like an age-inappropriate piggyback as they browse on their phone — and it’s not an iPhone.Actually, of course, it’s not silver, it’s chrome: see what they did there? When asked who the guy is, the answer is “Online data tracker, follows me everywhere I browse.”Then the ad shows other phone users, all with one or more chrome-clad people...