Anthropic created a test marketplace for agent-on-agent commerce

The first StrictlyVC of 2026 hits SF on April 30. Tickets are going fast. Register now. The first StrictlyVC of 2026 hits SF on April 30. Tickets are going fast. Register now. TechCrunch Desktop Logo TechCrunch Mobile Logo LatestStartupsVentureAppleSecurityAIApps EventsPodcastsNewsletters SearchSubmit Site Search Toggle Mega Menu Toggle Topics Latest In a recent experiment, Anthropic created a classified marketplace where AI agents represented both buyers and sellers, striking real deals for real goods and real money. The company admitted this test — which it called Project Deal — was only “a pilot experiment with a self-selected participant pool” of 69 Anthropic employees who were given a budget of $100 (paid out via gift cards) to buy stuff from their coworkers. Nonetheless, Anthropic said it was “struck by how well Project Deal worked,” with 186 deals made, totaling more than $4,000 in value. The company said it actually ran four separate marketplaces with different models — one that was “real” (where everyone was represented by the company’s most-advanced model, and with deals actually honored after the experiment) and another three for study.  Apparently, when users are represented by more advanced models, they get “objectively better outcomes,” Anthropic said. But users didn’t seem to notice the disparity, raising the possibility of “‘agent quality’ gaps” where “people on the losing end might not realize they’re worse off.” Also, the initial instructions given to the agents didn’t appear to affect sale likelihood or the negotiated prices. StrictlyVC kicks off the year in SF. Register now for unfiltered fireside chats and VC insights with leaders from Uber, Replit, Eclipse, and more. Plus, high-value connections that actually move the needle. Tickets are limited. Newsletters See More Subscribe for the industry’s biggest tech news Every weekday and Sunday, you can get the best of TechCrunch’s coverage. TechCrunch Mobility is your destination for transportation news and insight. Startups are the core of TechCrunch, so get our best coverage delivered weekly. Provides movers and shakers with the info they need to start their day. By submitting your email, you agree to our Terms and Privacy Notice. Anthropic created a test marketplace for agent-on-agent commerce Anthony Ha 13 seconds ago In Brief Maine’s governor vetoes data center moratorium Anthony Ha 47 minutes ago AI OpenAI CEO apologizes to Tumbler Ridge community Anthony Ha 4 hours ago X LinkedIn Facebook Instagram youTube Mastodon Threads Bluesky TechCrunchStaffContact UsAdvertiseCrunchboard JobsSite Map Terms of ServicePrivacy PolicyRSS Terms of UseCode of Conduct Tim CookJohn TernusNew GlennWhatsAppMythosTech LayoffsChatGPT © 2026 TechCrunch Media LLC.