Amy Sullivan On How Bed Bath & Beyond Is Building A Home Retail Empire

BusinessRetailAmy Sullivan On How Bed Bath & Beyond Is Building A Home Retail EmpireByMark Faithfull,Contributor.Forbes contributors publish independent expert analyses and insights. Mark Faithfull is London-based and covers retail and real estate Follow AuthorJun 09, 2026, 08:17am EDTThe first dual-branded Container store and Bed Bath & Beyond opened in Dallas.Bed Bath & BeyondBed Bath & Beyond is staging a major comeback under President Amy Sullivan, transforming the hero brand into the centerpiece of a broader home ecosystem that spans retail, organization, design services, remodeling and home improvement.And the strategy took its latest step forward last month with the opening of a new format Bed Bath & Beyond and Container Store location in Dallas, with a concept that Sullivan believes could redefine how consumers shop for their homes."Everything will have the hero brand of Bed Bath & Beyond," Sullivan, a retail veteran recently-appointed President, said speaking from Nashville. "It has a customer database that has a reach far greater than Container Store."The Dallas location is the first tangible expression of a strategy that combines Bed Bath & Beyond, The Container Store and Kirkland’s into a unified proposition. Rather than operating as separate banners under one corporate umbrella, Sullivan wants customers to experience them as parts of a single, home-focused destination.It’s a move that follows the acquisition of The Container Store, which has provided a ready-made physical platform set to accelerate Bed Bath & Beyond's return to brick-and-mortar retail."The retail pillar of our everything-home vision is that Bed Bath & Beyond, Container Store and even the Kirkland’s acquisition all bring a different piece of home for the consumer that does not compete but complements," she said. "Container Store has amazing real estate. As we think about omnichannel and really bringing brick and...