Amazon Moves Prime Day to June: What to Know About the (Now Earlier) Annual Shopping Event

Home Shopping News May 6, 2026 10:58am PT Amazon Moves Prime Day to June: What to Know About the (Now Earlier) Annual Shopping Event By Tim Chan Plus Icon Tim Chan Latest Marilyn Monroe’s Poetry, Handwritten Notes Among Items Up for Auction to Mark Actress’ Centennial Celebration 2 days ago The Rolling Stones Relaunch Rum Brand as Love Letter to Jamaica 6 days ago Much Ado About Matcha: ‘Ceremonial Grade’ Matcha Takes Center Stage on Reality TV — and Online 7 days ago See All Amazon If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Amazon Prime Day is back, and the retailer is bringing its annual shopping day to the masses earlier than ever this year. Amazon has announced that Prime Day 2026 will take place in June. That breaks with tradition, as Prime Day has typically been held in July as a counter to the busy Black Friday period (think of it like a “Christmas in July” shopping event). Prime Day has also expanded beyond just a single day, with recent events spanning more than 48 hours. Last year’s Prime Day dates, for example, ran from July 8 to 11. This year’s Prime Day is also expected to span multiple days. Related Stories Olivia Colman, John Lithgow Film 'Jimpa' to Open India's Kashish Pride Fest (EXCLUSIVE)