Adobe launches AI suite for corporate clients as competition heats up

InternationalScience & TechnologyAdobe launches AI suite for corporate clients as competition heats upBy Reuters -Apr 21, 2026Adobe launched a suite of artificial intelligence tools on Monday to help corporate clients ​automate and personalize digital marketing functions, ‌in a bid to fend off competition from autonomous tools offered by startups such as Anthropic. A selloff ​in software stocks, sparked by the ​rise of AI tools that can automate ⁠a growing number of human tasks, ​is pressuring firms like Adobe and its peers, ​as investors weigh the threat from offerings by Anthropic and OpenAI. Shares of Adobe were up 2.2% in morning trading. As ​of last close, the stock has fallen ​about 30% so far this year. Adobe said the new ‌suite, ⁠dubbed CX Enterprise, uses AI agents to help businesses manage how they interact with customers. The design software maker is also teaming up with ​several technology companies, including Amazon, ​Microsoft, ⁠Anthropic, OpenAI and Nvidia, to ensure its new AI system works ​across different platforms. Anthropic on Friday unveiled Claude ​Design, ⁠an experimental feature that allows users to create visuals such as prototypes, slide decks and ⁠one-page ​documents using its chatbot.