53+ best new products in July from Hoka, Beis, Olaplex and more

NBC Selected independently determines what we cover and recommend. When you click on or buy through our links, we earn a commission. Learn more.New & NotableThe 53+ best new products (so far) this month from Hoka, Beis, Sony, Olaplex and moreThe Hoka Clifton Pro and Native Dry Shampoo seriously impressed us.July 16, 2026, 6:11 PM EDTHarry RabinowitzTech ReporterZoe MalinReporterCory FernandezCommerce EditorMili GodioUpdates EditorAshley MorrisAssociate SEO Reporter+ 3 moreSkip to table of contentsThis month, brands like Olaplex, Beis and Hoka introduced new products across beauty, travel, footwear and more.In this articleApparel and footwear launchesTech launchesBeauty launchesHome and kitchen launchesTravel and outdoor launchesWhy trust NBC Selected?See 3 MoreThis story is part of NBC Selected’s New & Notable column, where we highlight our favorite product launches. We will continuously update this article throughout the month with new releases we think you should know about.Apparel and footwear launchesHOKA Clifton 11$155.00Zappos$155.00REI$154.99Dick's Sporting GoodsThe Clifton is Hoka’s staple neutral everyday running sneaker, which we also recommend for walking. The latest iteration has soft foam cushioning, a mesh upper, a softer sockliner, reflective detail and a double-lace lock that helps keep the tongue in place while you’re moving. It comes in men’s and women’s sizes, as well as wide and extra-wide styles.Hoka Clifton Pro$164.99Dick's Sporting Goods$165.00Fleet Feet$165.00HokaAlong with the new Clifton 11, Hoka debuted the Hoka Clifton Pro, which is a version of the shoe that’s designed to be more “performance oriented” — it’s still a neutral everyday trainer, but it’s best for people looking to push their pace or mileage, according to the brand. It has more advanced foam, a more aggressive rocker-shaped outsole and more durable rubber in areas that tend to see extra wear. There’s also reflective details across the shoe and a gusseted tongue...