5 WWE Superstars Who Need Better Booking

BusinessSportsMoney5 WWE Superstars Who Need Better BookingByBlake Oestriecher,Contributor.Forbes contributors publish independent expert analyses and insights. Blake Oestriecher is a columnist covering WWE, AEW and pro wrestling.Follow AuthorJun 10, 2026, 07:26am EDTRoman Reigns is once again leading The Bloodline. (Credit: Andrew Timms/WWE via Getty Images)WWE via Getty ImagesWWE’s booking has become a hot topic in pro wrestling circles in 2026, and in most cases, not because it’s being praised.From roughly late 2022 to mid-2025, WWE was in its biggest boom period since the Attitude Era, but over the past year, that boom is fizzling out and is more like a small firecracker. That certainly hasn’t gone unnoticed by critics across the wrestling landscape either, as they have taken to social media to highlight WWE’s booking wooes.Former WWE star Stevie Richards recently bashed the company’s booking as “soulless” under the TKO banner. Ditto for MMA analyst Ariel Helwani. The Wrestling Observer’s Dave Meltzer, meanwhile was a little more forgiving, calling WWE’s booking “super patterned and not as inspired" as it had been previously:WWE’s noticeable downturn in the quality of its programming has hindered the quality of both Raw and SmackDown in 2026, often making its two flagship shows a difficult watch week and in week out. And for every Oba Femi or Trick Williams who’s breaking out as a major star, WWE’s directionless and lackluster creative planning have hampered numerous stars across both brands.Here are five notable WWE stars who are struggling with lackluster booking as Triple H’s creative regime plays it safe with consistently mundane storylines.ForbesWWE Announces King And Queen Of The Ring Tournaments—Here Are The Top Choices To WinBy Blake OestriecherMORE FOR YOUJordynne GraceJordynne Grace is one of the most unique and impressive talents in WWE’s women’s division, but you wouldn’t know it if all you’ve seen is her main roster run.After debuting on WWE Sm...